Sound of Survival
When Singing Competition Meets Christianity
Sound of Survival is not just a competition, it is a stage where musical dreams are realised! We hope that the singers will use their voices to draw people out of the real world.
Time Frame
June 2024
Role
Brand VIS Design
Involvement
Visual Design, Brand Stretegy
Mentor
None
Overview —
Sound of Survival 是一個新型態的歌唱比賽，不僅僅培養歌唱技能，也教導歌手經營新媒體的技能，讓他們能夠自我推廣，為他們在娛樂行業的全面發展開啟新的大門。隨著世代的變遷，每個世代的喜好也持續變化著，比賽希望透過新媒體平台散播影響力，藉此對 z 世代等年輕世代帶來正面的鼓勵。
Sound of Survival 是一個新型態的歌唱比賽，不僅僅培養歌唱技能，也教導歌手經營新媒體的技能，讓他們能夠自我推廣，為他們在娛樂行業的全面發展開啟新的大門。隨著世代的變遷，每個世代的喜好也持續變化著，比賽希望透過新媒體平台散播影響力，藉此對 z 世代等年輕世代帶來正面的鼓勵。
Sound of Survival is a new type of singing competition that not only develops singing skills, but also teaches singers new media skills so that they can promote themselves and open new doors for their overall development in the entertainment industry. As generations change and their preferences continue to evolve, the competition hopes to spread its influence through new media platforms and bring positive encouragement to younger generations such as Generation Z. The competition will also be held at the end of the year, and will be held at the end of the year.
Sound of Survival is a new type of singing competition that not only develops singing skills, but also teaches singers new media skills so that they can promote themselves and open new doors for their overall development in the entertainment industry. As generations change and their preferences continue to evolve, the competition hopes to spread its influence through new media platforms and bring positive encouragement to younger generations such as Generation Z. The competition will also be held at the end of the year, and will be held at the end of the year.
Context —
隨著時代的變遷，藉著信仰及新媒體的力量製造正面的社會影響力，將歌手們的心路歷程真實呈現，鼓勵新世代的青少年勇於追夢。
As times change, the power of faith and new media is used to create a positive social impact, presenting the singers' journeys and encouraging the new generation of youth to pursue their dreams.
隨著時代的變遷，藉著信仰及新媒體的力量製造正面的社會影響力，將歌手們的心路歷程真實呈現，鼓勵新世代的青少年勇於追夢。
As times change, the power of faith and new media is used to create a positive social impact, presenting the singers' journeys and encouraging the new generation of youth to pursue their dreams.
Strategy —
藉由品牌策略，將信仰的力量埋入到娛樂產業當中，高標準、高規格的理念規劃，深入影響到節目的方方面面，視覺呈現更是忠於強而有力的得勝宣言。
Through the branding strategy, the power of faith is embedded into the entertainment industry. The high standard and high quality conceptual planning deeply influences every aspect of the programme, and the visual presentation is faithful to the strong and powerful declaration of victory.
藉由品牌策略，將信仰的力量埋入到娛樂產業當中，高標準、高規格的理念規劃，深入影響到節目的方方面面，視覺呈現更是忠於強而有力的得勝宣言。
Through the branding strategy, the power of faith is embedded into the entertainment industry. The high standard and high quality conceptual planning deeply influences every aspect of the programme, and the visual presentation is faithful to the strong and powerful declaration of victory.
Solution —
藉由對品牌潛在受眾的洞察，建構對於卓越、教育的影響力。將歌唱節目以實境秀的方式呈現，裝載流行文化的基因，打造獨特的品牌形象。
Construct an impact on excellence and education through insights into the brand's potential audience. Present the singing programme as a reality show, loaded with pop culture genes to create a unique brand image.
藉由對品牌潛在受眾的洞察，建構對於卓越、教育的影響力。將歌唱節目以實境秀的方式呈現，裝載流行文化的基因，打造獨特的品牌形象。
Construct an impact on excellence and education through insights into the brand's potential audience. Present the singing programme as a reality show, loaded with pop culture genes to create a unique brand image.
